Privacy Policy – BrandedFit
Paradoxical Quotes Publisher LLP (“Company”, “we”, “us”, “our”) values your privacy and is committed to protecting the personal data you share through our online T‑shirt store, BrandedFit, available at https://www.brandedfit.com/. This Privacy Policy describes what data we collect, how we may use and disclose it, how we protect it, and your rights under applicable Indian laws, including the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (“SPDI Rules”), and the Digital Personal Data Protection Act, 2023 (“DPDP Act”). By using BrandedFit and providing us with any personal information, you consent to the practices described in this Policy and our Terms of Use.
1. Scope and Applicability
This Privacy Policy applies to any visitor, customer, registered user or other person (“you”, “your”) who accesses or uses BrandedFit, whether for browsing, setting up an account, making purchases, signing up for newsletters or surveys, or interacting in any way. We respect your privacy and will collect, use, store, transfer and disclose your personal data only in strict compliance with applicable Indian data protection laws and this Policy.
2. Information We May Collect
Depending on how you use our platform, we may collect the following categories of information:
When you register for an account or place an order, we may collect your name, title, gender, date of birth (if provided voluntarily), postal address (billing and delivery), mobile number, telephone number, email address, login credentials, profile photo or avatar, customer‑provided content (such as product reviews or feedback), payment information (credit/debit card or bank account), delivery preferences, size and style preferences related to T‑shirt products, order history and transaction details. When you browse our site, we may collect non‑personally identifying technical information such as your IP address, browser type, device type, operating system, pages visited, referring URLs and access timestamps.
We may also collect GPS or device identifiers if you explicitly consent or use features requiring geolocation (e.g. store‑locators or delivery tracking). If you participate in surveys, polls or reviews, we may collect your responses, ratings and comments, which may include personal content if you choose to identify yourself.
3. Consent and Lawful Basis
By creating an account, placing an order, subscribing to newsletters or otherwise submitting your data, you give explicit consent for us to collect, use and process your data for the purposes outlined in this Policy. You may withdraw consent at any time by following the unsubscribe link in communications or contacting us. Please note that withdrawal of consent may limit your access to certain services.
4. How We May Use Your Information
We may use your personal data to process your orders, verify your identity, facilitate payment, arrange delivery through logistics partners, address refunds or exchanges, and respond to your customer service inquiries. Your email and mobile numbers may be used to send order confirmations, shipping updates, delivery notifications, and service messages via SMS, email, WhatsApp or other channels, even if you are registered under NCPR or DND, unless you opt down.
We may also analyze your purchase history, browsing behaviour and preferences to improve BrandedFit, offer personalized recommendations, measure and manage our promotional campaigns, and develop new designs and collections aimed at our T‑shirt audience. With your consent, we may send promotional emails, newsletters and SMS about new arrivals, offers, festivals or new print styles. You may opt out of promotional messages anytime; please allow up to seven working days for changes to take effect.
5. Cookies and Tracking Technologies
We, along with third‑party providers such as WooCommerce, Google Analytics, and advertising or analytics partners, may use technologies such as cookies, web beacons, clear GIFs, pixel tags and similar tools to understand how you engage with our platform, to track visitor numbers, session activity, most‑viewed T‑shirt styles, and to analyze marketing performance and detect fraudulent activity. These technologies may collect information including your IP address, browser type, operating system, device type, number of visits, referring site and time of access. We may use this data in aggregate form or linked with your profile to tailor your experience, display relevant T‑shirt ads, and improve website functionality.
You can disable cookies via your browser settings, though doing so may impact site performance or prevent certain features. We may employ remarketing tools to display ads to previous visitors based on their browsing or shopping cart activity, in compliance with the policies of third‑party platforms. If you wish to opt out from behavioural advertising, instructions will be provided in our communications or you may adjust your browser or ad settings.
6. Third‑Party Service Providers
BrandedFit is powered by WooCommerce, which hosts your data in their secured servers. We may share your personal or order information with third‑party service providers engaged to deliver core services—such as payment processing (e.g. Razorpay, Easebuzz, PayU), logistic partners for delivery, email marketing services, and analytics platforms. These providers may only access or use your data as needed to perform services on our behalf and are contractually obliged to maintain confidentiality and implement reasonable security practices.
We do not rent or sell your personal information to third parties for marketing purposes without your explicit consent. In the event of a merger, acquisition or sale of the business, your personal data may be shared with the new entity, provided that the entity adopts privacy practices consistent with this Policy or equivalent standards.
If required by law or under judicial orders, we may disclose your personal information to governmental, law enforcement, judicial or regulatory authorities.
7. Data Retention
We retain your personal data only as long as necessary to fulfil the purposes for which it was collected (such as order fulfilment, servicing your account, legal or tax compliance, dispute resolution, fraud prevention) or as required under Indian law, including the SPDI Rules and DPDP Act. Once data retention becomes unnecessary or legally restricted, it may be anonymized or securely deleted. If you request deletion of your account, we will delete it within a reasonable time, subject to any legal obligations; we may retain transactional information to resolve disputes or protect legal interests.
8. Your Rights Under Indian Law
In accordance with the SPDI Rules and DPDP Act, you have the following rights: to access your personal data; to request correction or deletion of inaccurate or obsolete data; to restrict processing; to lodge grievance with us; and to withdraw consent at any time. If you believe your data has been mishandled, you may escalate a grievance to our Grievance Officer as described below.
9. Grievance Officer and Redressal Procedure
In compliance with Indian law, we have designated a Grievance Officer. If you have any complaints or concerns about your personal data, how it is processed or used, or any breach of this Policy, please write to our Grievance Officer:
Grievance Officer:
Paradoxical Quotes Publisher LLP, BrandedFit
Email: contact@brandedfit.com
WhatsApp: +91 9774088967
We will acknowledge your grievance within 3 days and endeavour to resolve it within 15 (fifteen) days of receipt.
10. Security Measures
We implement reasonable technical and organizational measures, consistent with industry‑standard practices, to safeguard your personal data from unauthorized access, loss, misuse, alteration, theft or destruction. Data is stored on secure servers with firewall protection and encrypted transmission (e.g. SSL/TLS). Access controls limit data access to authorized personnel only. Periodic reviews of compliance and security measures are conducted. Despite these measures, you bear responsibility for safeguarding your account username and password, and should not share them with others.
11. Children’s Privacy
Our services are not directed at children under the age of 18. We do not intentionally collect personal information from minors. If you believe a child under 18 has provided personal data, please contact us; we will delete such data promptly.
12. Surveys, Polls, Reviews, Newsletters
From time to time, we may invite you to participate in surveys, polls, or leave product reviews. Your participation is voluntary and you may remain anonymous except where you voluntarily identify yourself. Responses may be used in aggregate for improving our T‑shirt designs or marketing efforts; individual responses will not be shared with third parties without your consent. If you subscribe to our newsletters, you may unsubscribe at any time via the link in our emails; please allow up to seven working days for processing unsubscribes. Note that unsubscribing from one channel does not automatically unsubscribe you across all channels.
13. Behavioural Advertising and Remarketing
We may use your browsing activity, shopping cart data and profile information to deliver targeted advertisements for BrandedFit across third‑party ad networks including Google, Facebook, and other platforms. We use cookies, pixels, device IDs and other tracking mechanisms to support remarketing. If you prefer not to receive tailored ads, you may opt out through third‑party ad settings or disable cookies. See our cookie settings page or contact us for assistance.
14. Links to External Sites
Our site may include links to third‑party websites, social media platforms or partners. This Policy does not apply to those sites. We encourage you to review the privacy policies of any linked sites. We are not responsible for their privacy practices or content.
15. International Data Transfers
Your personal data may be stored and processed in India. If any data is transferred outside India (e.g. to cloud providers in other jurisdictions for analytics or marketing), we will ensure compliance with applicable laws, including restrictions on transfers set by the DPDP Act or future regulations.
16. Changes to This Policy
We may update this Policy at our sole discretion to reflect changes in our practices, legal requirements or consumer feedback. We will post the revised Policy on BrandedFit, and changes become effective immediately unless otherwise stated. Continued use of the platform after changes constitutes acceptance of the updated Policy.
17. Contact Us
If you have any questions, concerns or requests regarding this Privacy Policy or our data practices, please contact our Grievance Officer at contact@brandedfit.com.
